American Technion Society

Case study

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the Challenge

The American Technion Society (ATS) aimed to increase awareness and long-term donor support by showcasing the Technion’s global impact on science, technology, and innovation, emphasizing its value beyond Israel.

the Solution

ATS launched a full-funnel marketing campaign targeting high-net-worth individuals, professionals, and existing supporters. The strategy combined broad national exposure with localized outreach in key U.S. markets, reinforced by tailored messaging for both general and niche audiences. Advanced targeting tactics and audience modeling helped reach the most engaged prospects, while CRM data was leveraged to re-engage past donors.

the Results

23.4M+ impressions and 182k landing page views

Overall CTR was 8x average benchmark

1k+ “Donate Now” clicks

32% added media value at no extra cost

The Company We Keep

Our clients have a common throughline: a commitment to do good in the world. Helping them accomplish this is both our mission and purpose.

Their invaluable support has played a pivotal role in revitalizing our captivating brand marketing strategy.

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The team at Venus Media is passionate about what they do.

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Women are the most significant consumers.

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