Healthcare Recruitment Case Study
18% of healthcare workers in the U.S. have quit their jobs during the pandemic, while another 12% have been laid off. Among healthcare workers who have kept their jobs, 31% have considered leaving.
NYC Campaign Finance Board
Our month-long campaign focused on driving reach through Video, Audio, and OOH. Understanding that media consumption is ever-evolving, our Video media mix included traditional TV and Cable to reach our target audience across any device.
OB Healthcare Ad Campaign
OB/Maternity is a crucial service line for Virtua Health as it’s an entryway into the health system as a whole.
Campaign for NYC Health + Hospitals
Venus Media Group was selected to be part of the citywide, multicultural, multilingual, and multidimensional marketing and outreach campaign to educate New Yorkers about Test & Trace.
Metro Plus Health
We created highly-targeted in-language digital, audio, and video strategies that maximized reach and frequency within these communities. Languages used included English, Spanish, Russian, Korean, Cantonese, Mandarin, Bengali, and Haitian-Creole.
EITC (Earned Income Tax Credit)
Venus Media was chosen to represent this campaign and tasked on devising a strategy that would reach underserved, multicultural communities in a variety of languages.
CEC Democracy NYC
After the NYC election, there was an added importance in promoting voter participation and civic engagement through voter registration initiatives, public education, and community engagement.
Olika Hand Sanitizer
Focused on a full-funnel, omni-channel approach, we ran a robust campaign across search, social, display, advanced TV, online video, digital out of home, and streaming audio. We were able to leverage this retailer’s extensive first party data to target OLIKA’s ideal consumer on and off-site.
Our integrated campaigns included supporting GreeNYC’s community events with station street teams to encourage attendance. Digitially, Meta & TikTok were our centerpieces to engage Gen Z where they spend most of their time.