NYC Office of the Mayor
Case study
the Challenge
Reaching underserved communities with the expanded Earned Income Tax Credit (EITC) required more than just a public announcement; it demanded a thoughtful, equity-centered approach.
the Solution
We hit the streets and screens with a bold, multilingual campaign—subway liveboards, branded cars in top zip codes, and QR-enabled posters. Digital, OTT, and streaming radio blanketed the five boroughs.
the Results

119MM+ impressions served

5.1MM+ reached (51% Spanish & Chinese Speakers)



