NYC Office of the Mayor

Case study

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the Challenge

Reaching underserved communities with the expanded Earned Income Tax Credit (EITC) required more than just a public announcement; it demanded a thoughtful, equity-centered approach.

the Solution

We hit the streets and screens with a bold, multilingual campaign—subway liveboards, branded cars in top zip codes, and QR-enabled posters. Digital, OTT, and streaming radio blanketed the five boroughs.

the Results

119MM+ impressions served

5.1MM+ reached (51% Spanish & Chinese Speakers)

11% Bonus Spots

The Company We Keep

Our clients have a common throughline: a commitment to do good in the world. Helping them accomplish this is both our mission and purpose.