NYPD

Case study

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the Challenge

Increase awareness and drive New Yorkers to the police recruitment application page across the NYC 5 boroughs.

the Solution

We used a full-funnel media strategy to reach young adults, women, and multicultural, college-educated candidates. Messaging was tailored for New York’s multilingual communities in English, Spanish, Chinese, and Haitian Creole, with focused efforts during key application periods.

the Results

1.9MM+ New Yorkers Reached

23MM+ Impressions Served

8.5K+ exam registrations, the largest number of filers in two years!

The Company We Keep

Our clients have a common throughline: a commitment to do good in the world. Helping them accomplish this is both our mission and purpose.