NYPD
Case study
the Challenge
Increase awareness and drive New Yorkers to the police recruitment application page across the NYC 5 boroughs.
the Solution
We used a full-funnel media strategy to reach young adults, women, and multicultural, college-educated candidates. Messaging was tailored for New York’s multilingual communities in English, Spanish, Chinese, and Haitian Creole, with focused efforts during key application periods.
the Results

1.9MM+ New Yorkers Reached

23MM+ Impressions Served



