Happy Family Organics

Case study

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the Challenge

With the organic baby food market growing rapidly, Happy Family (a Danone brand) sought to reignite growth and reclaim its leadership position—especially as it prepared to relaunch its formula line after a year-long shelf absence. They needed to understand shifting consumer behaviors post-2022 and develop a strategy to boost customer lifetime value from birth to age five.

the Solution

We developed a strategic Media Playbook tailored for Happy Family’s marketing team, rooted in deep consumer insights. By segmenting the core audience and analyzing behavioral patterns, we identified the key decision-making moments and optimal touchpoints to engage parents across various lifestyles and demographics.

the Results

Uncovered untapped media opportunities to grow share of voice

Delivered competitor insights to refine messaging and stand out

Recommended initial budget splits across awareness, consideration, and conversion stages

The Company We Keep

Our clients have a common throughline: a commitment to do good in the world. Helping them accomplish this is both our mission and purpose.

Their invaluable support has played a pivotal role in revitalizing our captivating brand marketing strategy.

Kirsten Lee, CMO of One Jeanswear Group
"We have partnered with Venus Media to help bring strategic media solutions to reach new audiences for Gloria Vanderbilt.
They specialize in procuring and strategizing media that effectively engages with diverse women of all body types. Their invaluable support has played a pivotal role in revitalizing our captivating brand marketing strategy."

The media landscape is ever-changing in New York City.

Charlotte Levitt, Director of Marketing & Digital Communications, NYC Campaign Finance Board
“Venus did a great job balancing reliable traditional channels with creative new opportunities. For digital placements, they were nimble and responsive in using the data to uncover issues, brainstorm solutions, and quickly pivot targeting strategies to improve engagement and delivery, particularly for our multilingual videos.”

Venus Media is an innovative media leader.

Sue Frech, Chief Revenue Officer, TINT
“They continually seeks fresh pathways to consumer engagement. We’ve been honored to partner with them on Community Powered Marketing efforts to empower brands to reclaim ownership of their consumer relationships with Women of all ages, backgrounds, and cultures.”

Venus Media Group understands the digital landscape.

Richard Clarke, Co-Founder, Fifteen Degrees
"They are smart, innovative, experienced, and offer a higher level of target insights that result in more efficient conversions and higher engagement."

You always feel like you are #1 to them.

Denielle Finkelstein, Co-founder, The Organic Project
"We have had the pleasure of partnering with Venus over the last few years on different key projects for our brand. Cathy and Sylvia bring a depth of expertise, passion for the brands they represent and go above and beyond their scope to support their clients needs. They take each project from ideation to execution as if they are part of your internal team. Most agencies do not treat their clients like Venus does."

VM has been an incredible extension to our team.

Erika Feldhus, CEO, HeyMama
"Combined with an incredible culture that aligns with HeyMama’s values VMG’s passion, responsiveness, and savviness enables us to make data-driven and strategic decisions with our media in a unique way. It is incredible to work with an agency that not only gets us as a brand but feels so invested in our success. The amount of data that they have been able to show is 10x what we were getting before and is allowing us to make data-driven growth decisions for the brand. We are so grateful for our partnership with the entire team at VM."

Venus Media is an amazing partner!

Erin Fabio, Founder, Grit Studio
“They are a creative, solution-oriented group that acts as an extension of your own team, and they go above and beyond to achieve impressive results.”

The team at Venus Media is passionate about what they do.

Ryan Younger, VP of Marketing, Virtua Health
“As partners, they challenge the status quo and help us think strategically about how to make an impact. They do this with insights about engaging new audiences in creative ways.

Women are the most significant consumers.

Chrisie Scott, SVP and Chief Marketing Officer, Virtua Health
“So, it would stand to reason that the more women we have in positions to help us shape and influence marketing messages and the platforms they are consumed on the more relevant we could be as an organization. We are proud to have been Venus Media Group’s first client, but more inspired that we are now among many clients who appreciate the value of true partners experts who can help shepherd and grow our brand with a particular eye on reaching and touching women.”