Stripes
Case study
the Challenge
As conversations around menopause grow, Stripes, founded by Naomi Watts, sought to build brand awareness and foster meaningful dialogue about the menopause experience, driving connection and product discovery.
the Solution
We launched an online community using our AI-powered platform to identify and engage the right consumers. This space encouraged advocacy, authentic storytelling, and user-generated content around Stripes’ 12-product lineup, supporting both education and ecommerce momentum.
the Results

5k+ engaged community members in 8 months

2.7k pieces of user-generated content to be used on owned and paid media

1.7k+ forum comments revealing valuable consumer insights



