Stripes

Case study

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the Challenge

As conversations around menopause grow, Stripes, founded by Naomi Watts, sought to build brand awareness and foster meaningful dialogue about the menopause experience, driving connection and product discovery.

the Solution

We launched an online community using our AI-powered platform to identify and engage the right consumers. This space encouraged advocacy, authentic storytelling, and user-generated content around Stripes’ 12-product lineup, supporting both education and ecommerce momentum.

the Results

5k+ engaged community members in 8 months

2.7k pieces of user-generated content to be used on owned and paid media

1.7k+ forum comments revealing valuable consumer insights

29-point lift in Net Promoter Score

The Company We Keep

Our clients have a common throughline: a commitment to do good in the world. Helping them accomplish this is both our mission and purpose.